 |
 |
Online Business Marketing
Imagine this situation. You are driving along a highway and you pass
a billboard for Joe's Autos. The billboard indicates they specialize in
classic Chevrolets. Underneath that, you spot their address at
fourteen twenty-seven North Thirteenth Street, and their phone
number is 373-555-9385. You also see their website address at
JoesAutos.com. As you are driving along you remember your old
buddy Bill is looking for a classic Chevy to rebuild and you think he might
not have heard of these people. You decide to tell him about them.
Can you remember their phone number? (Don't look back now!) How
about their address? Now what about their website? I know you
remember that! In fact, website addresses tend to be much easier
to remember than either phone numbers or addresses. In this way,
the website becomes a back-up to the other forms of advertising the
business is doing a sort of extension to their business card.
|
|
E-commerce Web Sites
For every small business that has its own site, there must be
hundreds within a short distance that don't have one, but could
definitely use one. With the idea of providing some food for sales
thought, we take a look here at some of the reasons small business
use websites. The first reason might seem to be the most obvious;
on looking closer we might revise our thought. Businesses want to
sell something. This results in first thought being that the business's
website should sell something. This would suggest E-commerce.
Such a site might well be the answer for the business but is it really where you should start?
The process of selling something has several stages to it. You have to have a product. You let people know
about your product, persuading them of its virtues. Once they are considering purchasing, you have to close
the deal. Finally you fulfill. E-commerce can be involved all of these steps. You will need scripts or software
to provide shopping cart capability. You will need to provide methods of receiving payment by either
incorporating credit card processing into your pages or by providing hooks into processing services like Paypal.
Finally you will need to provide the product information, which might well be contained in a database of items.
Your website is more important in today's world than the phone number in the book because customers can
use your website to look up your phone number and email address!
|
|
|
|
 |
Plan Your Web Site:
Following a series of
carefully planned steps can
help bring success to your
site. Establishing ...
Compose Your Site:
Organizing your site
carefully from the start can
save you a lot of frustration
and time...
Build Your Site:
Maintain consistency in your
page layout and design.
Every user should be able
to navigate...
Where to Begin:
If you're going to create a
new website, the first thing
you'll want is a name. This
probably means a domain
name. A domain name ...
for more, click here
|
|
|
|
